Who, you ask? Well, with about 7 minutes left in the Chest/Back routine on P90X Tony Horton says, "By the way, [Carl Daikeler] is the CEO of this fine company. And he's allowing us to do this to give to you. It's a gorgeous gift."
Everybody knows who Tony Horton is but without Carl Daikeler P90X might not exist.
And he's probably one of those evil rich CEO's I hear so much about...